Supply Chain Management

Warehouse Optimization: Where Do You Start?

January 23, 2015

When it comes to warehouse optimization efforts, starting with a clear understanding of strategic priorities can help create a highly focused improvement plan that leans toward meaningful results.

A frequent shortcoming of many business improvement programs is the failure to align activity with the organization’s financial goals and strategic direction. Warehouse optimization efforts are no different. Warehouse managers may make changes to picking and packing processes and re-align storage locations based on SKU velocity, which achieves some measurable results.

But the financial impact on the company’s financial statements is difficult or impossible to calculate and, therefore, fails to attract much interest or support from senior executives. The company-wide solution to fixing this lack of alignment is strategy deployment (also known as hoshin kanri or policy deployment), which we’ve written about often. (For case studies and other resources type “strategy deployment” into the TBM Blog search box.)

One powerful approach to aligning strategic objectives with warehouse optimization efforts is strategy deployment. This method takes strategic objectives and cascades them down into the organization as annual goals, projects, and individual manager responsibilities. It then establishes a robust monitoring mechanism for tracking progress and taking countermeasures when anything veers off track. While it may take several years for a management team to learn and apply successfully, it empowers you to create a highly focused and aligned plan that addresses clear strategic priorities when identifying improvement priorities.

For example, in this case study about WIKA Instrument Corporation, a manufacturer of pressure gauges and other instruments, the company’s distribution department had a clear strategic directive. They needed to prepare for a projected 25% increase in sales volume. WIKA managers wanted the department to leverage lean methods to be able to accommodate that growth without hiring any more people or adding any floorspace.

To achieve that objective, rather than jump right into an inventory reduction project or something similar, they started with a strategic visioning session. During this session the team identified the projects and a sequence of mutually reinforcing kaizen events that would enable them to achieve their goals based on a cumulative estimate of the results. Those estimates were fairly conservative. Less than one year into plan they had achieved more than half of the three-year improvement targets.

 

TBM Consulting Group

Frequently Asked Questions

Why is it important to approach warehouse optimization with a structured starting point?
It is important to start warehouse optimization with a structured approach because jumping straight to layout changes, automation, or labor adjustments often leads to suboptimal results. The article explains that without first understanding demand patterns, order profiles, and operational constraints, optimization efforts may simply rearrange inefficiencies rather than eliminate them. A disciplined starting point ensures decisions are grounded in how the warehouse actually needs to operate.
What foundational questions should leaders answer before optimizing a warehouse?
The article emphasizes that leaders must first understand what the warehouse is expected to do today and in the future. This includes clarifying customer service requirements, volume variability, SKU complexity, and growth expectations. Without this clarity, warehouse design and process decisions are based on assumptions, increasing the risk of misalignment, congestion, and ongoing performance issues.
How does starting warehouse optimization the right way improve long‑term performance?
Starting the right way improves long‑term performance by aligning warehouse processes, layout, and labor to real business needs. The article highlights that when optimization is grounded in demand and flow, organizations improve productivity, reduce handling and travel time, and increase flexibility. This disciplined approach lowers total cost‑to‑serve while enabling the warehouse to adapt as requirements change, rather than requiring repeated redesigns.

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