Raquel Cordon

With a career spanning more than 25 years, Raquel brings deep expertise in digital marketing, demand generation, content development, sales enablement, and marketing technology implementation—particularly in B2B environments and the manufacturing, supply chain, and private equity sectors.

Since joining TBM in 2019, Raquel has transformed the company’s marketing operations, implementing a cohesive inbound and outbound strategy that has increased organic website traffic and organic revenue year-over-year. She spearheaded the introduction and adoption of marketing and sales tools such as BrightEdge, RollWorks, Salesforce, Pardot, and Sales Navigator to improve lead generation, targeting, and performance measurement.

Raquel’s career includes leadership roles across marketing operations, consulting, and agency environments. Prior to TBM, she worked as a digital marketing and Salesforce consultant, implementing solutions to optimize automation and campaign performance. She also served as Onboarding Director and Demand Generation Strategist at Sales Engine Media, where she successfully led more than 95 client implementations and helped generate over $20 million in marketing-influenced opportunities.

Earlier in her career, Raquel led marketing efforts in the association, energy, and hospitality sectors, producing city-wide tradeshows, conferences and special events, PR campaigns, and strategic initiatives. Known for driving results and building high-performing teams, she consistently aligns marketing with business goals to deliver measurable impact through continuous improvement and creative execution.

Raquel earned her Bachelor of Science in Business Administration with a focus in Marketing from Winthrop University and is a certified Salesforce administrator.